Nokia Good Things
Mobile phone behemoth Nokia suspended a huge arrow-shaped signpost above the River Thames for two weeks to launch its Get to the Good Things campaign. Creative production company EPMD chose event lighting specialist Fantastic Illuminations to design and install the lighting and electrical infrastructure using a selection of their own programmable Pixel Domes for this exciting project.
Right in the middle of one of London busiest areas next to the iconic Tower Bridge we built the world's largest sign post. A 60 tonne inter-active structure reaching over 50 metres tall with an arrow the size of two London double decker buses. The signpost is completely motorised capable of turning 360 degrees pointing out peoples favourite locations from all over the world. During the two weeks the signpost was live thousands of locations were displayed.
Fantastic Illuminations lighting designer Richard Marks comments,"I wanted to mimic and update the classic animated lighting used on Las Vegas signs. Our own RGB Pixel Dome fittings were the perfect solution for the project with the ability of precise control over intensity and colour for each fitting giving us the ability to execute a huge variety of looks from colourful chases to smooth single block colour transitions. The visual impact of the controllable colour, movement and intensity allowed us to update classic sign lighting techniques resulting in a fantastic dazzlingly dynamic colourful signpost".
Speaking about our involvement with the project, Kai Torstila, Nokia's Digital Marketing Executive says, "What a brilliant fantastic illumination! There are not many teams in the world that could have pulled off what you have achieved. The campaign has exceeded all exceptions and we at Nokia are delighted with the result. I just wanted to congratulate you on your achievement."